The 2022 Trend Panorama – Easy methods to At all times Be in Season

The 2022 Trend Panorama – Easy methods to At all times Be in Season

Folks’s urge for food for trend is again with a vengeance after a few years of continuous activewear. Within the first quarter of 2022, our analysis discovered that trend and attire spending elevated by 19 {f232c2348e11823b0ebd46c293f4cd9402f5ab2f11c2cd0d011b16f01fb1ea12} gross merchandise worth (GMV) in comparison with Q1 2021, indicating that trend and attire are thriving.

Nonetheless, as retailers look to capitalise on this post-pandemic increase, there are some key e-commerce developments and alternatives to maintain entrance of thoughts. 

Whether or not buyers are shopping for the most recent trend developments or luxurious items, the demand for trend touches each buyer phase. It’s this prevalence that retains the trade consistent with ecommerce developments with its broad enchantment.  

The BigCommerce PayPal report, Vertical Pondering, supplies key insights, statistics and devoted analysis into what your model could also be missing in opposition to the competitors in 2022. 

What’s Included within the Report? 

  • Cross-Border Promoting and Worldwide Enlargement
  • Enhancing CX/UX 
  • Various Fee Strategies (APMs)
  • Buy Incentives

Key Insights From Vertical Pondering Embody:

  • General, e-commerce retail in APAC noticed main development QoQ in Q1 2022 
  • 66 {f232c2348e11823b0ebd46c293f4cd9402f5ab2f11c2cd0d011b16f01fb1ea12} of Australian retailers have seen elevated gross sales because of providing BNPL choices
  • 29.7 {f232c2348e11823b0ebd46c293f4cd9402f5ab2f11c2cd0d011b16f01fb1ea12} of respondents stated they’ve deserted a web-based fee methodology as a result of their most well-liked fee methodology was not supplied 
  • 69 {f232c2348e11823b0ebd46c293f4cd9402f5ab2f11c2cd0d011b16f01fb1ea12} of on-line trend buyers have bought abroad within the final six months 

See beneath for a short overview of what this expansive report incorporates, or obtain the complete report right here to search out out how one can implement developments and navigate the challenges that include trend ecommerce in 2022.

Worldwide Enlargement 

Trend has all the time been a worldwide market, however it may be daunting for Australian manufacturers seeking to promote abroad. With the rise in e-commerce expertise and social commerce, promoting globally is less complicated than ever earlier than, nevertheless it nonetheless comes with the beneath issues.

How Can You Promote Internationally?

  • Pre-integrate fee options 
  • Replace performance, reminiscent of 24/7 chat 
  • Create a multi-storefront (MSF)/omnichannel performance to cater to each area 
  • Localise design and replica 
  • Create safe checkouts to instil confidence


What do folks see first when visiting your on-line retailer? Your branding, in fact! Branding is sort of simply as vital because the product. It’s vital to authentically personalise your ecommerce retailer to convey precisely what you wish to signify within the house. 

A headless retailer gives the liberty of creativity on the front-end to raised showcase a retailer’s model story with out compromising on the precise buy expertise. 

Put merely, a headless retailer is the decoupling of the back-end and the front-end, giving retailers the pliability to make use of a sturdy back-end system like BigCommerce whereas integrating their very own front-end.

Learn our report for an in-depth take a look at headless shops and how one can implement this expertise into your individual e-commerce retailer. 

Providing Various Fee Strategies (APMs)

To actually be a worldwide model, offering completely different currencies and fee strategies is essential to achieve a worldwide viewers and enhance worldwide conversions. APMs vary from digital wallets obtainable world wide, reminiscent of Apple Pay and Google Pay, to region-specific fee choices like POLi in Australia. APMs have grow to be fashionable as a result of they supply a direct, hassle-free choice for buyers preferring to not use conventional types of on-line fee. For instance, digital wallets and cellular fee choices streamline the checkout course of for buyers, or enable them to bypass checkout completely by auto-filling their credentials and billing data. 

By enabling APMs alongside your present fee gateways, you improve the number of choices and ease of use of your retailer’s buyer expertise. 

What Are Some Various Fee Strategies?

  • BNPL
  • PayPal
  • Multi-currencies 

BigCommerce and PayPal are right here to help

Are you exploring each avenue to boost your trend ecommerce model in 2022? BigCommerce and PayPal did the analysis on how one can enhance gross sales, so that you don’t should! 

Backed by knowledge and in-depth analysis, Vertical Pondering explores 4 new developments you’ll be able to implement into your trend ecommerce retailer to drive visitors and enhance gross sales. 

For extra data, learn Vertical Pondering, the place PayPal and BigCommerce have partnered collectively to share the outcomes of their respective analysis. 

Obtain right here totally free and begin growing visitors and gross sales to your trend e-commerce retailer.

The e-commerce panorama is altering. With a Energy Retail Switched On membership, you get entry to present e-commerce income and forecasting, visitors ranges, common conversion charge, fee preferences and extra!

Leave a Reply