Francon debuts assortment in MVRDV’s mirror-clad artwork depot throughout Amsterdam Trend Week

Dutch vogue model Francon debuted its newest assortment throughout Amsterdam Trend Week at MVRDV’s Depot Boijmans Van Beuningen in Rotterdam.

The present passed off on 1 September throughout Amsterdam Trend Week on the world’s first publicly accessible artwork storage depot in Rotterdam, which was designed by Dutch structure studio MVRDV.

Image of Francon fashion models walking down the stairs of Depot Boijmans Van Beuningen
Francon introduced its assortment on the Depot Boijmans Van Beuningen in Rotterdam

The womenswear model titled its present Vantage Level and seemed to the setting of the artwork storage facility when designing its assortment for the present.

Friends had been seated alongside the partitions of walkways that flank the museum’s circulation areas, which weave by means of the centre of the constructing between giant glass show circumstances and angular concrete staircases.

Image of guests seated around artwork at the Francon fashion show at Depot Boijmans Van Beuningen
The style model is knowledgeable by structure and places when designing its collections

Rhinestone clothes, brightly colored tailoring and sheer tops introduced throughout minimalist silhouettes had been worn by fashions who appeared from behind the artwork storage facility’s show circumstances.

Fashions walked between and throughout the labyrinth of walkways that encompass the constructing’s artwork assortment earlier than travelling up the glass-lined concrete staircases to current the seems to be to the upper-level seated viewers

Image of a model wear a sheer rhinestoned Francon dress
The present passed off round show circumstances crammed with artwork

“We view vogue by means of context and interplay with its environment,” mentioned Francon co-founder Could Kaan. “Every design is outlined by a life-style, behaviour or tradition of a spot or event.”

“With its far-reaching views and totally different views, the Depot presents an ideal vantage level to
showcase the cross-pollination between disciplines on the core of Francon’s pondering,” added the model.

Depot Boijmans Van Beuningen was opened to the general public in 2021 after it was accomplished in late 2020. The construction has a bowl-like type that’s clad in mirrored panels and topped with bushes throughout its roof.

The depot was billed because the “world’s first publicly accessible artwork depot” and is host to a 151,000-piece artwork assortment from the neighbouring Museum Boijmans Van Beuningen.

A model is pictured wearing a green Francon skirt-suit
It passed off throughout Amsterdam Trend Week

Francon defined that the model and its collections signify a contemporary and iterative method to dressing that’s in the end knowledgeable by architectural pondering.

It mentioned that versus utilizing seasons to characterise its designs, the model seems to be to settings and places.

Francon models are pictured on the stairs at the Depot Boijmans Van Beuningen
Fashions walked alongside the atrium-flanked walkways and staircases

French vogue home Louis Vuitton additionally typically takes to iconic architectural places to showcase its collections, for its 2023 cruise assortment the storied home introduced shimmering armour-like silhouettes at US architect Louis Kahn’s Salk Institute.

In 2017, Vuitton showcased its 2018 resort present at the Miho Museum in Japan, which was designed by Chinese language-American architect IM Pei.

The images is by Peter Stigter.

Amsterdam Trend Week passed off from 31 August to 4 September 2022 in Amsterdam, the Netherlands. See Dezeen Occasions Information for an up-to-date checklist of structure and design occasions happening world wide.

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